Huangpu District Market Supervision Bureau (Huangpu Intellectual Property Administration) has mobilized resources and precise measures to bolster intellectual property protection for foreign-invested firms in Shanghai's high-end commercial core, strengthening legal safeguards and rights protection.
On Jan 12, Huangpu District People's Court publicly heard a foreign-related trademark infringement case investigated by the bureau, transferred to public security, and prosecuted by the procuratorate, with several international brands implicated.
The hearing combined a court trial, public observation, and post-hearing commentary, with invited representatives from Louis Vuitton, Hermes, and Kering Group attending to witness the enforcement-to-prosecution linkage on site.
The process allowed rights holders to observe the full enforcement-to-prosecution chain, gain a clearer understanding of legal remedies and protections, and strengthen confidence in Shanghai's intellectual property protection system.
After the hearing, NPC deputies from Huangpu district, along with the court, procuratorate, public security, and the market supervision bureau, met with enterprise representatives to gather feedback, address policy queries, and refine enforcement practices.
In recent years, the bureau, together with public security authorities, procuratorate, and courts, has focused enforcement on Nanjing Road, Huaihai Middle Road, Yuyuan Garden, and online platforms to combat trademark infringement and patent counterfeiting.
Since last year, authorities have handled 69 foreign-brand infringement cases and transferred 14 to public security, including a Hennessy counterfeiting case worth 1.2 million yuan ($172,198) and a Sam's Club trademark case resolved through cooperation.
